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Tactical poker pics3/31/2023 ![]() I didn’t have a whole lot of money for advertising when I opened my business, either, but I used what I did have to run a small ad in the paper on the days with the most readership, which were typically Wednesday and Friday. I would be scared to try it, though, because too many of my friends despise having flyers put under their wipers, and they boycott the businesses that do this. March 14, - It’s good that the flyers worked. I think it’s good that our sales reps help clients choose which tactical avenues to take, but a lot of it is just common sense. We also have a client who sells products for the elderly, and he runs more ads in newspapers and home and garden magazines, understandably. He chooses to run his ads in magazines for teenagers, as well as the websites for those magazines, since some people have online subscriptions instead of physical ones. We have one client whose products are aimed at teens. The sales reps at our company help the clients determine which tactical approach is best. I am a graphic designer for an ad agency, and we do entire campaigns for clients that end up in everything from magazines to websites. ![]() Whether or not you like the content, your eyes go to them right away. Many times, you have to sit and wait for a page to fully load, and in the meantime, all you can see are the ads, so you read them to keep your mind busy until the content has loaded.Īlso, web ads can be animated, which is definitely an attention-grabber. ![]() If something is sitting in my mailbox, I will always read it before I throw it away, but I skim over ads in the paper and barely even glance at the ones in magazines.Īs far as web ads go, I must say I think they are a more effective tactical marketing approach than print ads. However, it wouldn't make as much sense to run these ads in a sports magazine!Īs a consumer, I tend to respond more to mailers than to ads in publications. There are a ton of ads in knitting magazines for knitting related stuff, which makes sense. What's the point of having a really great ad campaign if you put it somewhere your target audience never looks?įor example, I'm a knitter. I wonder if we are part of two different demographic segments?Īnyway, I think tactical marketing is the most sensible of all the marketing strategies and tactics. However, I do look at advertisements in print and online. I throw away all the mailers I receive without even looking at them. So a website with reviews of gadgets will have ads for gadgets, and of course a knitting website would features ads for knitting related products. They place advertisements on websites that are related to the website content. This is pretty much how Google operates its ad program. You definitely need to get your ads in front of people who are actually interested in your product. But you really never know, so I agree that targeted marketing works much better. March 17, - Some knitters might be sports fans, and vice versa. People always think that older people aren't very tech savvy, but I know quite a few people in their 60's that are big fans of tablets! So it's a good thing tablet companies did some broad marketing rather than just targeted the people they thought might be interested. It's easy to assume that certain people will like or not like certain things, but it's not always true. Yes, you can be reliably sure that certain demographics might be interested in certain products. I think there's definitely something to be said for just advertising to everyone. Tactical marketing is a good brand marketing strategy, to a point.
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